Money Speaks Louder than Words

Money Speaks Louder than Words

January 2014

The Church of England is well-placed to make a powerful and effective contribution to the growth of the credit union sector. If a substantial proportion of the 1.7 million regular church attendees were to join a credit union – investing some of their savings or taking out small loans - the sector could well achieve its goal of growing from one to two million members. 

The aim of this research is to deepen our understanding of churchgoers’ experience of, and attitudes towards, credit unions and so shed light on how best to encourage future engagement. 

The report makes recommendations about the steps that need to be taken to significantly increase membership of credit unions amongst churchgoers. These recommendations will help to encourage churchgoers to become more active supporters of credit unions, by deepening their knowledge and understanding of the sector and its value. 

The full research findings will be presented at a Synod fringe event: 1.15pm on Wednesday 12 February. If you would like to attend this event please email bethany.eckley@cuf.org.uk. 

Author(s)

Bethany Eckley
Research category: